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Launch of new Football League logo

Ahead of its three-year sponsorship deal with the Football League, Npower has released an image of the new logo for the Football League, a logo which will appear on the sleeves of Portsmouth shirts.

Npower recently celebrated its 10th anniversary with a fresh rebrand and a £21m deal to become the main sponsor of the Football League. It will replace Coca-Cola, whom had sponsored the league since 2004.

Under the terms of the deal, clubs will launch Npower community projects, while the brand will sponsor the League’s junior football tournament, the Children’s Community Cup.

The newly-created logo features red and blue text and a backwards ‘n’. The official launch of the logo will coincide with the release of the 2010/2011 season fixture list on 17 June.

The new Football League logo

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