Bookmakers Victor Chandler have announced they will be the main team sponsor after a six-figure deal was struck for the 2009/2010 season.
They will replace Capital One who ended their five year association with the club at the end of last season.
Victor Chandler told the club’s official website: “Nottingham Forest have been a pleasure to deal with and I am excited about the opportunities which lie ahead for both organisations.
“My only concern is offering the 40/1 top price about them winning the Championship this season!”
Rumours had been circling Nottingham all summer as to who the new name would be and included the likes of E.ON, Santander Group and even Childline but Victor Chandler won the race and will now face a race against time to put their name on the new kit which will shortly be released by kit manufacturers Umbro.
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