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United’s italian flair next season…

Despite failing to gain promotion to the Barclays Premier League, Sheffield United will still show some Italian flair on the Bramall Lane pitch next season… in the shape of their 2009/10 home kit, manufactured by Italian sportswear giant Macron.

Bramall Lane officials have signed a seven-figure deal with the designer to produce United’s kits for the next four seasons, and will work closely with Macron to develop a special third kit to celebrate the club’s 120th anniversary. The limited edition black kit will have the names of every single player to represent the club woven in to the fabric.

Former Blades striker Arturo Lupoli models the prototype shirt
Former Blades striker, Italian Arturo Lupoli, models the prototype 2009/10 home shirt.

Jason Rockett, Chief Executive of Sheffield United, said:

“We are delighted to be working with Macron, a forward thinking company which places great importance on design and quality. They are well established in mainland Europe and clearly intend to be a force in the UK.

“Financially this is an excellent deal for United and is the successful outcome of long-term negotiations. The partnership with Macron is in line with our continued strategy of driving our off-the-field revenue streams.”

Gianluca Pavanello, Macron’s Chief Executive Officer, added:

“Macron is delighted to be working with Sheffield United one of the best known names in English football and from the city which gave birth to the game. We were impressed by the club’s commitment to developing grassroots football and community initiatives, which mirror our own company beliefs. The opportunity to further our brand in line with Sheffield United’s international partners in China, Australia and Hungary is also very exciting.”

Since the prototype was revealed, United’s fans have already had their say. The red and white shirt was initially meant to have a solid back, before fans displayed their objection and prompted Macron officials to change the design to a more traditional striped back.

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